Often advertisers need to know if they actually got what they planned and paid for in their media investments. A fundamental and necessary tenet in any media buy is proof and validation of inventory delivery. Billetts America can help advertisers with this important element of media accountability programs by identifying not just the gross rating points delivered (which we source directly from Nielsen) but the nature of those points.

• Was the inventory in the right dayparts?
• Was the inventory in the right programs?
• We recognize that a media schedule often changes during the lifecycle of a media buy but did the value degrade, stay constant or improve from the time the schedule was booked?
• If there was degradation, are you and your agency in the best position possible to rectify the situation with media owners?

Our unique and proven process for mapping the media buy evolution helps advertisers get the security they need and provides total accountability in their media programs. Our insights will provide you and your agency with a robust, multi-dimensional, third party assessment of exactly what you received and whether or not you are due more.

Along with verification, clients also want to know if their agency followed specific guidelines during the advertising execution, e.g.:

• Did they adhere to the specific list of programs that were allowed?
• Was there proper copy execution?
• Did the agency follow the double-spotting or separation guidelines?

Billetts America Adherence Evaluation begins with a thorough assessment of the parameters of the buying guidelines to ensure that our media performance monitor is firmly grounded in the certain realities of your buying objectives and accommodates the particular requirements of the campaign being highlighted.

Once the buying guideline is received and analyzed, Billetts America will employ a detailed step-by-step process for tracking all metrics in ensuring your agency’s compliance.

Billetts America is here with you every step of the way, ensuring you get what you paid for, be it from the media vendors or your agency.