Media auditing has traditionally been conducted some time after the campaign has ended. It provides a valuable retrospective view of how the campaign performed in the context of the market conditions prevailing at the time.

Media Performance Analysis auditing therefore remains a critical part of our media auditing and optimization service.

However, we believe it’s just one key element in a bigger program. Our mission is to improve our clients’ marketing effectiveness in all its dimensions and we see media value as a critical part of this.

Measure media value before you commit to the expenditure

Which is why we believe that media value should be measured before the campaign as part of a thorough review of your marketing strategy and planning.

Our pre-flight check falls into two phases:

• A full review of your channel mix, based on our analysis of your prior communications history, to ensure that you’re getting the best ROI by channel, and in combination
• A full review of your media planning dynamics, looking at weights by medium, flighting, targeting, quality and, of course, cost.

Media costings are influenced by several factors, including market conditions and your contractual discount. Our pre-flight costing process will measure your planning costs against these benchmarks and ensure that the plans will deliver a highly competitive cost performance.

The pre-flight check also creates a great base for the Media Performance review, allowing our clients and their agencies an independent viewpoint of actual performance versus the jointly-agreed objectives.