Our media performance evaluation and media auditing services are designed to analyze and benchmark your advertising in terms of their cost-efficiency and media effectiveness.

We can tell you how your campaign performed against the market as a whole and how efficiently your agency performed.

Cost and quality analysis

To measure cost-efficiency, we benchmark your expenditure using the relevant market media currency. We can then identify any cost improvement opportunities by individual media channel and propose a plan for improvement.

It is not just about cost though. Our methodology also encompasses numerous qualitative factors to help you understand the media value your campaigns are achieving and what the trade-off was between cost and quality.

These quality factors include, for example, planning and flighting control, reach and frequency targets, media environment and placement, and affinity to targeted consumers.

The media audit process is about understanding the granularity of the planning and buying factors for each campaign. In this way it’s possible to implement a practical and actionable process for value capture and improvement.

Billetts America is unique in the way we integrate both cost and quality measures into our overall measures of media value. This means we can show you exactly where your buying performance ranks within the marketplace, using an analysis technique we call 'The Rack®'.

Your performance at a glance

The Rack® shows you, at-a-glance, how you fare against the marketplace average, and how far you lie ahead of, or behind, the market norms for quality vs cost.

These factors can then become important elements in the way you structure your media agency’s performance-based remuneration.

And naturally, all your post-campaign learnings can be fed into the planning for your next campaign, thereby creating a cyclical process of continuous improvement.