We begin by optimizing your marketing effectiveness

We have developed a range of proprietary techniques and tools to help define the optimal mix of channels to produce the best possible return-on-investment for your brand, product or service.

Our starting point for this is data consolidation.

We fuse data points from a wide range of traditional and non-traditional channels, using our newly developed suite of integrated tools to achieve the best possible combination to deliver your commercial objectives.

We then optimize your expenditure strategy

By applying a unique set of proprietary algorithms to your data we are able to recommend the correct budget optimization strategy to deliver optimal ROI .

We then work closely with your chosen agency to review its campaign planning before the money is spent. This guarantees that you achieve maximum value for money. We call this the ‘pre-flight’ check.

The pre-flight check

• Ensures that the results of our ROI analysis are fully integrated into the agency’s strategy and planning, with effectiveness targets built in wherever possible
  
• Analyzes the planning dimensions of the campaign, measuring the delivery of each medium individually and in combination. This ensures the pricing of each element is highly competitive against industry benchmarks and within the prevailing market.

Billetts America's media pricing database gives us an unrivalled insight into future media pricing as well as past results, allowing us to advise you on budget-setting before they have to commit to any expenditure.