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Marketing Effectiveness Helping you reach your brand and business destination Billetts can help you make your marketing more effective by giving you a better understanding of the marketing investment choices available and by helping you develop a clearer picture of your customer’s journey to purchase. Ultimately, we aim to deliver a measurable increase in ROI, coupled with genuine accountability, at every stage of the marketing cycle. Our Marketing Effectiveness team in the UK works with around 30 companies a year on average, many on a continuous basis – in sectors as diverse as FMCG and Finance. In recent years, we’ve analyzed over $7 billion of marketing investments giving us a massive database against which we can benchmark your business. |
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| Get a deeper insight into the customer journey
We’ll help you better understand what each part of the journey contributes to your business goals, and how the different parts of the journey relate to each other. This means we can ensure that your marketing investment decisions are guided, not by demographics or simple media consumption, but by customer behavior. But you get a lot more than just expert analysis; you get real commercial insight that gives you the confidence to make more informed marketing decisions and a raft of robust, data-based evidence to support your business plan. Optimize your expenditure by channel We use advanced macro and micro econometric modeling to analyze your ROI by medium, by market and by channel. We can highlight seasonal efficiencies and assess precisely what each mass media channel contributes to customer acquisition. And in this increasingly digital age, for example, it’s clearly crucial to accurately quantify the role of the internet in customer recruitment. |
Transform the contribution of your trade promotions Optimizing trade promotions expenditure offers a significant opportunity to improve profitability. Billetts’ promotional effectiveness service helps you devise structured trade promotional strategies which make a real contribution to bottom-line profit, and which give your trade promotion investment the same degree of accountability as your other marketing investments, such as advertising. Add precision to your test results Our unique process uses our proprietary TestMatch software to add a new degree of precision to your marketing and media testing. Whether it’s product sampling, price changes, new store layouts, media mixes, promotions or any other marketing variable, we’ll help you measure the results of your testing to a hitherto unseen level of sensitivity and accuracy. To learn more about how Billetts can help your marketing effectiveness, click on the below areas of service for more detail: Precision Marketing & Media Testing
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Contact P.J. Leary: pj.leary@billettsamerica.com or call (212) 413 0888 x227 to find out more |
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