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Data sources The data sources we use to monitor media activity are recognized as best-in-class |
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Nielsen Media Research Billetts America has a three-part contract with Nielsen Media Research that provides us with access to 100% of competitive ratings and program metrics for National Broadcast (Network TV, Cable TV and Syndication) as well as Spot TV (Local). TNS Media Intelligence Billetts America has a contract with TNS providing all ad occurrences directly to us, covering Network, Cable, Syndication, Spot TV/Radio and National Print. In combination with Nielsen, this gives us a total and comprehensive view of media weight deployment for all advertisers. TiVo Stop || Watch Billetts America has a contract with TiVo providing all second-by-second ratings data in TiVo households directly to us. This data stream provides a unique look into the granular viewership fluctuation that can and does occur throughout a commercial break and gives us the ability to benchmark performance at a very detailed level for Billetts America customers. |
SQAD Billetts America has a contract with SQAD that provides Spot TV, Spot Radio and Hispanic SpotTV Plus data. Specifically, this provides us with CPMs and CPPs based on aggregation of actual media buying transactions in local broadcast markets across the United States. MRI (Mediamark Research & Intelligence) Billetts America has a multi-tiered contract with MRI for magazine plan analysis. MRI's Survey of the American Consumer™, used in most media and marketing plans in the country, is the primary source of audience data for the US consumer magazine industry and the most comprehensive and reliable source of multi-media audience data available. |
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