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Agency Relationship Management Critical independent guidance |
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As a media agency client, you may rely on your agency to invest literally millions of dollars on your behalf. Our agency relationship management service is designed to ensure that the service and value you receive from your agency delivers maximum value for your investment. Because all of our audit practice staff have worked in the agency sector, we are able to bring a unique level of insight and expertise to our understanding of the media agency world – of the massive contribution your agency can make to your business – and the pressures they’re under. Balancing strategy, planning and execution Our experience in this sector also means we recognize that an agency performance isn’t just about the numbers. We take an all-around view of agency performance and understand the importance of balancing strategy, planning and execution. |
Link performance to remuneration more objectively We can ensure that the contract provides formal, agreed benchmarks against which you can measure the agency’s performance. This allows you to link their remuneration to a set of clearly defined and objective key performance indicators. What’s more, we have strong relationships with all the leading media agencies and we know them well. This means we can work in partnership with them on your behalf, and share the responsibility for delivering maximum value against your marketing objectives. It goes without saying that getting the very best from your media agency is a vital driver of marketing effectiveness and efficiency. And we believe that our agency relationship management service offers a level of experience, insight and expertise that is currently unrivalled. |
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Contact P.J. Leary: pj.leary@billettsamerica.com or call (212) 413 0888 x227 to find out more |
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