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In today’s business environment, marketers are demanding greater accountability and transparency in their media and marketing investments. This rational and appropriate but recent focus is due to many factors: the raised accountability expectations fueled by digital media, the demands of Finance and Procurement departments for greater proof of performance (also driven by Sarbanes-Oxley related issues), and the central mandate to be as efficient as possible for the greatest possible competitive advantage.

Billetts America is a leading media and marketing effectiveness consultancy established to help advertisers get real insight into the value-for-money they deliver through the plethora of choices at their disposal. We work with you and your agency to unlock the power of those insights and drive significant improvements in media performance for a greater ROI.

A comprehensive approach for an increasingly complex market

It’s vitally important to know how you define success in advance. At Billetts America we have a process that has proven to be effective in getting all the relevant parties on the same page and focused on results that matter. When a team is focused on improving a list of multi-dimensional metrics that are tracked and measured by a credible third party, the results can be impressive. In fact, advertisers have seen (on average) a 24% improvement in value in the first year of working with us

We call it Marketing Investment Management

Although Billetts America is best known for media auditing, Marketing Investment Management is built around a powerful range of techniques, tools and practices that help optimize value at every stage of the planning and execution process.

A uniquely comprehensive perspective

With consumer behavior now driving strategy as never before, data is – without question – the new currency for marketing and media planning. At Billetts America, we have one of the largest marketing and media database and consequently a uniquely comprehensive view of the changing market.

In response to the declining relevance of the old demographic and lifestyle-based profiling techniques, we have developed new and effective ways to consolidate, analyze and interpret data.

These techniques are the foundation stones of Marketing Investment Management.

Complete impartiality

Most importantly, we can also guarantee complete impartiality – objective insights and impartial recommendations. We don’t buy or sell media, for example, and therefore have no reason to bias our judgments towards anything other than the most effective solutions for our clients.

In short, Marketing Investment Management will always give you a totally independent viewpoint, supported by the best and most objective data available.

Our goal is simply to help you invest your marketing and media budgets in the most effective way possible, in today’s increasingly complex marketing environment.